Vince Camuto x Pitch Perfect 3
“Last Call, Pitches.” Vince Camuto was one of several promotional partners chosen to celebrate the release of the third film in the Pitch Perfect franchise.
Vince Camuto’s multi-channel campaign ran from early November through December. The campaign included out-of-home, email, online sweepstakes competition, gift-with-purchase promo and (tying in to the Christmas release date) a holiday video starring Vince Camuto’s favorite model, Georgia Fowler.
As Copy Manager, I was responsible for compiling the Sweepstakes copy, editing and proofing all assets, executing client changes, and fielding communications and approvals between the copy department and the PR, marketing and design teams.
Out of home | email | sweepstakes | GWP
WWD's report on the partnership and campaign
Out-of-home billboard in LA
Email 1: Apparel promotion I worked on the email series with my team, editing and proofing to client satisfaction.
Email 2 invited people to view the Vince Camuto holiday-themed music video, inspired by Pitch Perfect 3
Email 3 promoted the Vince Camuto x Pitch Perfect 3 Sweepstakes - creative mirrored the Sweeps landing page
Email 4 was a second apparel promotion that used copy aligned with the film, "Bright Lights Bella City" and "aca-amazing"
Email 5 deployed the day of the film's release
Vince Camuto also ran a GWP: free PP3 tickets with purchase of Bella Vince Camuto fragrance
Poster creative for the campaign starring Georgia Fowler, Vince Camuto's national model at the time
Email banner promoting the Sweepstakes