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ABOUT ME?

Not really.

Sure, that’s my face (and my senior rescue, Guffman). But this isn’t about me. The real question is whether I can be all about YOU. The voice of your brand.

I discovered my yen to write brand content while working in editorial. I started as a copy editor at Bauer Media (then ACP), writing and editing for a range of titles, from caravans to Cosmo, and moonlighting for the marketing team.

Over time, I became fascinated with the art of writing “stories that also sell things” and pivoted to brand marketing in 2015. I’ve since been lucky enough to create work for exciting digital campaigns, concept incredible email series and TVC scripts from scratch, and helped build the most magical kids’ pop-up store in New York City.

My editorial background gives me my edge as a brand marketer today. Sixteen years of fine-tuning layouts has moulded me into a visual writer, self-editor, and enthusiastic collaborator. I’ve led content for large-scale projects, nurtured teams of talented writers and editors, and helped shape the voice of new and established brands, including Rockets of Awesome, Vince Camuto, and Grazia.

If you’ve got a story, I’ve got the voice. Let’s work together!

I write…

  • e-commerce | blog 

  • EDM

  • SMM

  • retail | VM

  • SEM | SEO

  • copy editing | proofreading

I use…

  • G Suite (Drive, Docs, Sheets)

  • Wordpress 

  • Mailchimp

  • Google Ads

  • Office 365 (Word, Powerpoint, Excel)

  • InDesign

 

CV

Brand Copywriter | Rockets of Awesome
June 2019–March 2020

Freelance writer/Editor | Medium Rare Content
February 2018–April 2019

Copy Manager | Camuto Group
February 2017–February 2018

Copy Editor | Camuto Group
June 2015–January 2017

Copy Editor | Time Out New York
August 2014–May 2015

Copy Chief | SHOP Til You Drop (Bauer Media)
October 2010–April 2014

Deputy Copy Chief | Grazia (Bauer Media)
July 2008–September 2010

Deputy Copy Chief | Cosmopolitan (Bauer Media)
August 2006–July 2008

Copy Editor | NW (Bauer Media)
July 2005–August 2006

Copy Editor/Staff Writer | Caravan World (Bauer Trader Media)
June 2004–July 2005