Rockets of Awesome x Foot Locker
In 2019, Rockets of Awesome announced it was partnering with Foot Locker. The mini collection of kids’ apparel would be stocked online and in select Kids Foot Locker retail locations in NYC and California.
On December 8, Rockets of Awesome celebrated with a massive launch party in the Kids Foot Locker store at Times Square. Our “Rockets Blue” signage, vinyls and billboards could be seen streets away!
As copy lead, I worked with Social, Marketing and Design to produce creative for the collection and NYC launch party. Promotional assets included Instagram and Facebook content, Kids Foot Locker store signage, an article in The Awesome News, and a geotargeted email series that linked to the article.
GEOTARGETED EMAIL (NEW YORK & CALIFORNIA METRO) ANNOUNCING THE COLLECTION LAUNCH IN SELECT KIDS FOOT LOCKER LOCATIONS.
OUR DAY-OF BLOG ANNOUNCING THE LAUNCH (LINKED TO EMAIL).
INSTAGRAM STORY REVEAL: THE COLLECTION WILL BE STOCKED IN SELECT KIDS FOOT LOCKER STORES
EMAIL BANNER WAS ADDED TO GEOTARGETED PRODUCT EMAILS
BRAND INSTAGRAM POST OF ROA X KFL REEL (PLAYED IN STORE) & OFFICIAL NYC LAUNCH PARTY INVITE
PARTNER INSTAGRAM POST SHARED ROCKETS CREATIVE & LAUNCH PARTY INVITE
TIMES SQUARE TAKEOVER! KIDS FOOT LOCKER KICKOFF LAUNCH, 12/8/20
PARTNER POST SHARED THE ROCKETS OF AWESOME COLLECTION IN SELECT KIDS FOOT LOCKER STORES
IN-STORE BRAND PLAQUE IN KIDS FOOT LOCKER'S TIMES SQUARE LOCATION
PARTNER POST POST NYC LAUNCH PARTY