DVF x Rockets of Awesome
Timed with the 2019 holiday season, Rockets of Awesome partnered with two fellow female-founded brands – DVF and Rent the Runway – to create the limited-edition DVF x Rockets of Awesome kids’ collection. Inspired by DVF’s womenswear line, Rockets of Awesome designed five girls’ party styles that celebrate confidence and self-expression.
The social media campaign starred four powerhouse businesswomen-moms: Adrienne Bosh, Jodie Snyder Morel, Ashley Stark, and Liz Plosser. Rockets organized a mother-daughter photo shoot with the women in DVF’s women’s line and their daughters wearing the DVF x Rockets of Awesome collection.
I wrote the campaign copy and interviewed Adrienne, Jodie, Ashley and Liz for The Awesome News brand blog, I also wrote product descriptions for each of the five styles on Rockets’ e-commerce site.
Social | Blog | E-commerce
Branding for the partnership used across the campaign. Background echoes a print in the collection.
Instagram post detailing the collection and campaign.
Sample Facebook post for Liz Plosser (we made one for each of the four campaign stars) linking to the full IG Story.
Each campaign star shared their own love for the collection and the campaign!
My interview with the DVF x Rockets of Awesome campaign stars was posted on The Awesome News, promoted on social and email.
Email creative to announce the DVF x Rockets of Awesome campaign and collection. The email linked to each PDP to shop the item, as well as The Awesome News blog story.
I wrote the item description on the product detail page, featuring language used across the campaign
Instagram Story
